If you are an Amazon Prime subscriber, you get free access to Prime Video, which used to be one of the best ways to watch movies and television shows. Even if you aren’t a Prime member, you can still ...

Amazon's innovative AI-powered streaming ad formats announced Monday during its annual upfront presentation do more than connect advertisers with viewers through a pause ad format. Artificial ...

The latest status of video streaming experiences on Amazon Prime Video is now reportedly showing twice as many ads compared to when it first rolled out this massive revamp to the platform. This latest ...

Anna Kendrick, left, and Blake Lively are seen in “Another Simple Favor,” a movie that streams on Amazon Prime Video. Lorenzo Sisti/Amazon Content Services LLC/TNS Amazon on Monday said its Prime ...

After introducing the limited ads strategy in the US, UK, Canada, Australia, Mexico, and several European regions, Amazon Prime has announced that it will begin showing limited ads between films and ...

Get ready for more ads. It's not your imagination — you're likely seeing more ads these days. “Prime Video ad load has gradually increased to four to six minutes per hour,” an Amazon representative ...

Amazon Prime Video's non-skippable ads are coming to India from June 17, but is it actually good value for brands eyeing this new digital real estate? According to experts, even though late to the ...

A judge has dismissed a proposed class-action lawsuit over ads on Amazon Prime Video. Subscribers claimed the move violated consumer protection laws and breached contracts. The court ruled Amazon’s ad ...

Quick Read Amazon (AMZN) advertising revenue hit $17.7B in Q3 with 22% year-over-year growth. Prime Video reaches 315 million monthly ad-supported viewers worldwide. Amazon’s ad-supported viewer base ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee ...

A Prime membership gives you a load of benefits but which services you use will determine the actual value of a subscription.