An industry survey finds that industry leaders are increasingly focusing on other datapoints.

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces its specialized approach to helping professional corporations establish market authority through ...

Email marketing is a powerful way to get the word out about your managed service business. But it needs to be done professionally, not as an afterthought or as something that could be misconstrued as ...

Email marketing remains one of the most effective and versatile ways for a business to promote its brand, products, and services. More than a starting point in reaching out to contacts, email ...

Even as AI has revolutionized personalization, a critical element determines whether that highly relevant email gets opened and read: design.

As I mentioned in my last column, email is still one of the top online activities. Several recent studies keep email in the news. Silverpop’s 2012 Email Marketing Metrics Benchmark Study found, in an ...

Email remains a cornerstone of retail and e-commerce growth, but it has also become a growing litigation target. A recent ...

For most consumers, email marketing just happens. There isn’t a lot of thought about the strategies that companies employ to get them to open and respond to their latest offers and messages. As ...