Despite increasing pressure from other new media -- digital, social media, and otherwise -- U.S. adults feel TV is the most "acceptable place" for advertising, registering 43% approval. Well behind TV ...
During the peak of the streaming wars, it felt like ads on TV might be going away. Companies like Netflix Inc. had bet that subscription fees alone would be enough to sustain them, and viewers seemed ...
Political advertising has been a cash cow of the local broadcast television industry for decades. Now, satellite and streaming TV provider DIRECTV is hoping to chip away at that lead. On Monday, the ...
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