Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or shelling out for expensive design software? Here’s the fantastic option: with ...

As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies we choose to watch. When most people settle into their couch to stream a new ...

Earlier this year, Amazon quietly unveiled some new bidding and targeting options for sponsored products, including one exciting but seemingly little-known feature that we believe many advertisers may ...

Across the gamut of media formats – from television to the Internet to print – beauty product advertising bombards consumers on a daily basis. Each ad seeks to persuade potential buyers of the product ...

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft ...

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the ...

Sometimes I think that Amazon (AMZN) secretly wants to get out of the physical retailing business. It gets much higher margins from selling digital goods, or from collecting an affiliate fee from any ...

A TODAY investigation found that medical scams using AI deepfake videos to sell ineffective products are on the rise. Here's ...