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Versant Designates USA Sports As Brand For Sports Programming On Golf Channel And USA Network
Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel.
Versant is rebranding MSNBC and changing the logos of other networks in its portfolio as it looks to distinguish itself from NBCUniversal ahead of its separation from Comcast by the end of this year. ...
WNBA announces 11-year media rights deal with USA Network, which will air at least 50 games annually
Even more WNBA games are coming to USA Network in the future. The league announced an 11-year media rights deal with USA Network on Tuesday. As part of the deal, USA Network will air at least 50 games ...
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