Tripadvisor is feeling the heat from activist investor Starboard Value. The merging of Brand Tripadvisor and Viator's operations should enable Tripadvisor to wrangle some cost efficiencies.

Earlier this week, Tripadvisor expanded its travel ecosystem by advancing high-growth platforms Viator and TheFork, rolling out the Tripadvisor Rewards loyalty program with 5% Trip Cash on app ...

Photo Caption: Ben Drew, president of Viator, speaking in January in New York City at Skift's 2024 Megatrends event. Source: Skift. Ben Drew, president of Tripadvisor’s travel experiences brand Viator ...

I maintain a Strong Buy recommendation for Tripadvisor due to Viator's growth, strong balance sheet, and potential strategic acquisitions. Viator's revenue and profitability trends are positive, with ...

Tripadvisor is at an inflection point, as Viator and TheFork overtake its legacy hotel meta-search business in growth and value. Viator leads the global experiences segment, and TheFork dominates ...

Industry speculation that Tripadvisor could sell Viator -- following Tripadvisor's announcement that the tours and activities brand would operate independently in January -- has been put to rest by ...

A public offering for Viator is one option being weighed by parent company Tripadvisor. Photo Credit: Sulastri Sulastri/Shutterstock.com Tripadvisor is mulling an initial public offering for ...

SAN FRANCISCO, CA--(Marketwire - Jan 30, 2013) - Viator.com, the leading resource for researching and booking tours and activities worldwide, today announces a partnership with TripAdvisor, the ...

Travel review website TripAdvisor has announced that it is acquiring San Francisco-based Viator for approximately $200 million, "substantially" in cash. Viator is a website operated by travel insiders ...

TripAdvisor leveraged Viator’s tour inventory and pricing information to introduce a new feature on its platform on November 13th. TripAdvisor acquired Viator in September 2014 in order to extend its ...

Tripadvisor plans to merge the operations of its core brand and its Viator experiences business, and the company is also set to announce layoffs Wednesday, according to a source familiar with the ...