Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

AI systems, coordinated AI workflows, AI marketing assistants, unified AI marketing stack, AI tool orchestration ...

Federal prosecutors have moved to dismiss charges against a former Fox executive and an Argentine sports marketing company convicted of trying to bribe soccer officials in exchange for lucrative ...

Brenton founded the agency to help local business owners grow faster and more efficiently through proven marketing strategies ...

I sat down with Alex Hanson, the founder of The Shelf Dude, a business that started as a weekend side hustle and has now ...

Infintech Designs published a case study that details the results of a digital marketing campaign conducted for a roofing services contractor operating in the northeastern United States. The case ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

With 21 million users, Facebook Dating is a secret hit, including among Gen Zers who use it for clout and content as much as ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

ABC Photoshoot shares expert recommendations to help restaurants elevate their marketing, drive guest engagement, and improve ...

The Facebook Business SDK is a one-stop shop to help our partners better serve their businesses. Partners are using multiple Facebook API's to serve the needs of their clients. Adopting all these ...