The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...

At the IAB upfront, the popularity of podcasts has led to more ad opportunities as well as more voices, including from conservative media, coming in. By Caitlin Huston Business Writer As the ...

IAB Australia has released a how-to guide for those looking to explore the market mix modelling landscape, bringing together 12 of the country’s active MMM players to explain their products and ...

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IAB Tech Lab, the digital advertising technical standards-setting body, spotlighted its Live Event Ad Playbook, which includes the new Concurrent Streams API specification aimed at simplifying the ...

PETALING JAYA: Sarawak-based technology solutions provider, Insights Analytics Bhd (IAB), has signed an underwriting agreement with M&A Securities Sdn Bhd for its listing on the ACE Market of Bursa ...

KUALA LUMPUR: Sarawak-based technology solutions provider, Insights Analytics Bhd (IAB), has signed an underwriting agreement with M & A Securities Sdn Bhd for its listing on the ACE Market of Bursa ...

In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new ...

Islami Andolan Bangladesh (IAB) yesterday urged all Islamist forces to unite ahead of the upcoming parliamentary election. Asserting that Islam represents the country's future, the party called on all ...

NEW YORK--(BUSINESS WIRE)--CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB ...

"IAB is entering a pivotal new phase in our AI journey—and Caroline's deep expertise, creative vision, and collaborative leadership make her the ideal person to drive it forward," said Cintia Gabilan, ...

The jury chairs will represent diverse areas of panels and expertise, ensuring that every entry is evaluated with the highest standards of creativity, effectiveness, and technical execution. With ...